Why choose SEO copywriting?
You want to move away from paid advertising, or supplement your paid ads with a more sustainable, long-term strategy.
The role of SEO copywriting is to improve your website’s organic ranking for relevant keywords and phrases your audience is looking up.
And it’s a good decision. Research shows more than half of all web traffic comes from organic search and organic results get considerably more clicks than paid ads.
Users see organic results as more trustworthy and relevant to their search than paid ads — because they’ve earned their place at the top rather than buying it.
Want to see how SEO copywriting could help your business attract more clicks?
“Jenny is an ace copywriter. She completely re-wrote my website copy, after performing exhaustive keyword research. She optimised the copy for the search engines and advised me on the value of blogging.
She did an excellent job, and if you’re looking for help with your web copy, you should check her out.”
Leslie Popham, Regis Publishing
A common sense SEO copywriter
Clients often tell me they see SEO copywriting as a ‘dark art’. Some kind of weird hocus-pocus they don’t want to know about and would rather not get involved with. And that’s fair enough.
But, in truth, there’s no magic, smoke or mirrors involved. SEO copywriting is really just common sense — and that’s why I excel in it.
The SEO tells Google your website is a great match for what your audience is searching for. The copy is clear, concise and compelling — written exclusively for your ideal customers, and with no keyword stuffing.
I’ve been writing search-engine-optimised copy and content for the last 15+ years. I have a creative approach to keyword research and have built a reputation for writing websites that rank well and sell.
Need some help to put your website on Google’s radar and start attracting your ideal customers?
“I asked Jenny to help me with keyword research for my flagging website – SEO is something I find very intimidating. Not only did she make it feel super simple (I left it all in her capable hands), she also provided SO much more value than what I paid for, answering questions, giving tips, and providing keywords for future blog posts to help my site even more. She is a very generous soul, and great value for money. Would not hesitate to recommend.”
Rowan Martin, Rowan Martin Copywriting
A website copywriter who knows websites
I’m not your average website copywriter.
I’m a website copywriter who’s been using websites daily since 1995 and who’s seen their evolution. From busy screens with lots of distractions, to streamlined aesthetics, designed to convert.
I’ve built several high-performing websites from scratch. And I’ve optimised many landing pages that have reached page one of Google.
When I write your website, I’ll take a holistic approach. Not just creating clear, compelling and well-optimised copy, but considering the design, layout and overall user experience.
Web designers love working with me, too, because my copy is well-formatted and easy to work with. It follows the proper SEO heading hierarchy and includes wireframing elements, where necessary.
“Jenny helped take the copy on my company website to the next level – she took the time to understand my business, and made my message clearer and more professional. I’ll definitely be using Jenny’s services again in the future and highly recommend her.”
Elliott Stevens, Rapid Business Systems
Website copywriting services and pricing
I offer a range of website copywriting services for different needs and budgets.
Website copywriting
from £400 per landing page
A comprehensive website copywriting service that includes all the words you’ll need for your website.
As standard, you’ll get:
- Subject/industry research
- Customer and voice-of-customer research
- Competitor research
- All on-page copy
- Heading tags and formatting cues
- SEO keyword research and implementation
- A unique title and meta description for each page.
Website copy editing
from £275 per page
You know your web copy needs work.
Maybe your message isn’t coming across. Maybe copy has been added by different people and now it sounds disjointed and inconsistent. Maybe the spelling, grammar and punctuation need improving.
Or maybe your site needs priming with SEO keywords, so your ideal customers can find it online.
Website copy editing can help bring unruly copy into line by working to:
- Clarify your message
- Harmonise your tone of voice
- Add or update your SEO keywords.
Website copy review
from £75 per page
You suspect your web copy could be better — you’re just not sure exactly what’s wrong or what to do about it.
A copy review will highlight potential problems and give you practical, actionable pointers to help you improve it and get those words working for you.
SEO keyword research only
from £75 per page
You understand SEO keywords and you know how to use them. But researching them and finding the best ones for your project isn’t something you have the time or inclination to do. And you don’t have to do it if you outsource it to me.
“Jenny produced high quality and engaging web copy for me. She understood the message I wanted to convey to prospective clients and delivered perfectly.
Jenny was very responsive and friendly throughout making the whole process seamless. I would highly recommend her to anyone looking for an excellent copywriting service.”
Joshua Martin, Many Moons
Questions about SEO copywriting?
If you have questions about SEO copywriting, you’ll find answers to all my FAQs in this handy guide:
