I’m Jenny Lucas, a creative copywriter on a mission to help businesses communicate more effectively.
If you’re struggling for time or simply lost for words, I’m here to help you.
You want results
I write intelligent copy that works hard, to get you the results you want and the return on investment you need.
You want to be understood
I am a natural writer who can explain your proposition clearly, with well-written copy that reads easily and makes perfect sense.
You want a copywriter with an appreciation of visuals and design
I spent more than 11 years developing concepts and copy for visual communications. This experience has given me an in-depth understanding of how words and images work together to create powerful messages.
You want a copywriter who knows her stuff
I spend a great deal of time learning and researching so I can give you the best information, advice and recommendations.
You want to work with someone who is genuine, honest and helpful
I have a candid, straight-talking approach my clients find refreshing. And I never present a problem without a practical suggestion or solution.
19+ years’ professional writing experience
19+ years’ marketing experience
12+ years creating copy and concepts for visual communications
10+ years’ SEO copywriting experience
8+ years as a freelance copywriter working with a wide variety of clients
6+ years’ graphic design experience
I’m committed to offering you the best possible service and regularly attend training workshops and seminars to keep myself up to date on best practice.
I’m also a member of the Professional Copywriter’s Network and several copywriting groups on social media.
“If you want a thorough, professional website audit which will not only highlight areas for improvement but also identify hotspots so that you can convert leads into sales, then I highly recommend Jenny. If you want to hire someone experienced, friendly, and super professional who will provide you with lots of value and help boost your website performance, you are in the right place.”
“I started to work with Jenny when we decided to re-launch roof-maker.co.uk and needed to refresh the copy across the entire website.
"Jenny’s approach was very thorough, taking the time to understand our product range and their individual USPs. The website has benefited greatly from her input.
We’ve since engaged her again for ongoing contributions to the blog and I am always impressed by the level of research she does for each article.”
"I've commissioned Jenny twice now and could not be more satisfied with the quality and efficiency of her work. She has reviewed, edited and looked at the SEO of two of my websites and both have benefited from her input.
"Whilst I'm a reasonable writer, having a specialist pair of eyes on my work is really valuable. Jenny has caught errors, made intelligent suggestions and expertly shifted my content to be much more attractive to both my audience and the search engines.
"Jenny clearly takes pride in her work and cares about her clients' needs. I am more than happy to recommend her work."
"My wife and I threw some words together for my website one evening. The next day, the content we cooked up read okay, but needed some serious assistance.
"Thankfully, Jenny is extremely approachable and professional. She understood my brief and was patient and flexible. She took the original words and transformed them into grammar-correct, keyword-rich content that was very easy to read.
"I'll definitely use Jenny's friendly and reliable service again when needed and am happy to recommend her to all my web design clients too."