UPDATED SEP 23, 2023
Passive voice can make your content sound too distant and formal. Here’s how to change it and make your writing more engaging and compelling.
20 Common content marketing mistakes
UPDATED SEP 13, 2023
Are you making any of these mistakes with your content marketing? Read more to find out what they are, why they’re damaging and how to fix them.
Writing for the web? Here’s how to format your copy and content so it gets read
UPDATED AUG 30, 2023
If you’re writing for the web, there are some simple rules you can follow to make sure more of your writing gets read. And here they are!
5 Easy ways to write with emphasis on social media
UPDATED AUG 14, 2023
Give punch and power to your social media posts with these five simple tips to create emphasis using punctuation and formatting.
10 Simple rules for writing in plain English
UPDATED APR 7, 2025
Writing in Plain English makes your copy clearer, more accessible and easier to understand. Here are 10 tips to help you get it write!
How to make your brand more unique
UPDATED OCT 24, 2023
Brand positioning can help you differentiate your brand from your competitors and give you an advantage over them. You can learn how, here.
How to work out your ‘why’
UPDATED APR 7, 2025
In business, your ‘why’ is your purpose — your reason for being. Your ‘why’ can differentiate your brand, but first you need to work out what it is.
5 Language barriers to avoid in your customer communications
UPDATED APR 4 2025
In this article, I’ll reveal three business copywriting mistakes that create a barrier between your business and its target audience.
How I write with authority and confidence
UPDATED APR 2, 2025
Copy that’s imprecise or fuzzy on the details does nothing to promote your authority or inspire confidence and trust. Here’s how to change that.
