LAST UPDATED JUNE 19, 2024
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In this post, I’ll show you 19 common copywriting mistakes and reveal what a professional copywriter would do instead.
How to write content for different buyer types
LAST UPDATED JUNE 17, 2024
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Understanding the different buyer personalities and temperaments can help you create more effective content for your audience.
Simple vs. basic language: why you should know the difference
LAST UPDATED JUNE 17, 2024
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The terms simple and basic are not interchangeable. In this article I’ll explain the difference and give you four reasons to keep it simple.
How not to set the tone of voice on your website
LAST UPDATED JUNE 16, 2024
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Getting your brand’s tone of voice right is vital — especially on your website. Here are 10 bad examples you won’t want to copy.
Why case studies are like magic for your business
LAST UPDATED APRIL 20, 2024
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Discover how case studies add value to your business by showing your prospects what you’ve done for others and the difference it’s made.
How a copywriter can support you if you want to do the writing yourself
LAST UPDATED APRIL 14, 2024
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If you’re planning to write your own copy, but you’d still like some professional support, there are lots of ways a copywriter can help you.
How to choose a business name
LAST UPDATED APRIL 13, 2024
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Are you launching a new business, brand, product range or service? If you need guidance on how to choose a suitable name, it’s all here.
How to write more customer-focused copy
LAST UPDATED APRIL 2, 2024
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10 Tips for writing effective copy that converts and sells by focusing on your ideal customers and giving them exactly what they need.
How to write clearly
LAST UPDATED FEBRUARY 28, 2024
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Here are 10 tried and tested ways to bring more clarity to your writing, to help get your messages across and to keep your audience engaged.