UPDATED JUL 17, 2024
Show don’t tell is fabulous advice for fiction writers, but it can also work in copywriting, if you know how to apply it properly.
AI copywriting risks: 19 Reasons NOT to rely on AI writers
UPDATED JULY 16, 2024
Trust me, AI writers are not the way to go if you want well-researched, on-brand business copy that connects with your prospects. Here’s why.
Is your website copy a mismatched patchwork of any old words?
UPDATED JUL 16, 2024
Is your website copy a patchwork of mismatched words you’ve pulled together from different sources? If so, you need to read this — and fix it!
Technical copywriting for a non-technical audience: why it’s best to hire a copywriter
UPDATED JUL 11, 2024
Why hiring a copywriter could be the best decision for you if you need to communicate technical information to a non-technical audience.
19 Common copywriting mistakes to avoid when writing about your business
UPDATED JUN 19, 2024
In this post, I’ll show you 19 common copywriting mistakes and reveal what a professional copywriter would do instead.
How to write content for different buyer types
UPDATED JUN 17, 2024
Understanding the different buyer personalities and temperaments can help you create more effective content for your audience.
Simple vs. basic language: why you should know the difference
UPDATED JUN 17, 2024
The terms simple and basic are not interchangeable. In this article I’ll explain the difference and give you four reasons to keep it simple.
How not to set the tone of voice on your website
UPDATED JUN 16, 2024
Getting your brand’s tone of voice right is vital — especially on your website. Here are 10 bad examples you won’t want to copy.
Why case studies are like magic for your business
UPDATED APR 20, 2024
Discover how case studies add value to your business by showing your prospects what you’ve done for others and the difference it’s made.