JULY 29, 2024
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How will a copywriter help your business sell more and grow? In this article, I’ll take you through some of the ways I can help.
10 Surefire signs you might need new website copy
JULY 7, 2024
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Is your website copy working hard for you or is it letting you down? Here are 10 surefire signs that your web copy might need some attention.
Features vs. benefits and how copywriters use them to sell
MARCH 9, 2024
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Learn the difference between features and benefits and find out how copywriters use both features and benefits in your sales copy.
Why saving time and money aren’t the best reasons to invest in a freelance copywriter
FEBRUARY 18, 2024
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A copywriter will save you time and money, but they can be an asset to your business in lots of other ways, too. Here are some of them.
Pain points: Why you should leave them to a professional copywriter
LAST UPDATED JULY 15, 2024
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So many marketers are talking about pain points being the best motivator to make a sale. But should you be listening to their advice?
Show NOT tell in copywriting: when to apply it and how to use it
LAST UPDATED JULY 17, 2024
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Show don’t tell is fabulous advice for fiction writers, but it can also work in copywriting, if you know how to apply it properly.
AI copywriting risks: 19 Reasons NOT to rely on AI writers
LAST UPDATED JULY 16, 2024
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Trust me, AI writers are not the way to go if you want well-researched, on-brand business copy that connects with your prospects. Here’s why.
Is your website copy a mismatched patchwork of any old words?
LAST UPDATED JULY 16, 2024
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Is your website copy a patchwork of mismatched words you’ve pulled together from different sources? If so, you need to read this — and fix it!
Technical copywriting for a non-technical audience: why it’s best to hire a copywriter
LAST UPDATED JULY 11, 2024
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Why hiring a copywriter could be the best decision for you if you need to communicate technical information to a non-technical audience.