FEB 15, 2025
How many of these avoidable errors are you making in your copy? In this post, I’ll show you some common mistakes and how to fix them.
Planning for a website: the ultimate guide
JAN 25, 2025
Not planning your website could leave you vastly under-prepared and massively over-budget. Here are the decisions you’ll need to make.
12 Questions your website visitors should NEVER have to ask
JAN 18, 2025
Is your website leaving your visitors with questions? There are some questions they should never have to ask. Here are 12 of them.
How copywriting helps businesses sell more and grow
JUL 29, 2024
How will a copywriter help your business sell more and grow? In this article, I’ll take you through some of the ways I can help.
10 Surefire signs you might need new website copy
JUL 7, 2024
Is your website copy working hard for you or is it letting you down? Here are 10 surefire signs that your web copy might need some attention.
Features vs. benefits and how copywriters use them to sell
MAR 9, 2024
Learn the difference between features and benefits and find out how copywriters use both features and benefits in your sales copy.
Why saving time and money aren’t the best reasons to invest in a freelance copywriter
FEB 18, 2024
A copywriter will save you time and money, but they can be an asset to your business in lots of other ways, too. Here are some of them.
Pain points: Why you should leave them to a professional copywriter
UPDATED JUL 15, 2024
So many marketers are talking about pain points being the best motivator to make a sale. But should you be listening to their advice?
Show NOT tell in copywriting: when to apply it and how to use it
UPDATED JUL 17, 2024
Show don’t tell is fabulous advice for fiction writers, but it can also work in copywriting, if you know how to apply it properly.