LAST UPDATED JULY 17, 2024
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Website headings have a hierarchy, but many blogs and websites get it wrong. In this article, I’ll explain what it is how to use it and why.
Why your website copy should be preaching to the almost converted
LAST UPDATED JULY 16, 2024
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Your website copy is for targeting the prospects who are almost ready to buy. Your blog content should be doing everything else. Here’s why.
AI copywriting risks: 19 Reasons NOT to rely on AI writers
LAST UPDATED JULY 16, 2024
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Trust me, AI writers are not the way to go if you want well-researched, on-brand business copy that connects with your prospects. Here’s why.
Is your website copy a mismatched patchwork of any old words?
LAST UPDATED JULY 16, 2024
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Is your website copy a patchwork of mismatched words you’ve pulled together from different sources? If so, you need to read this — and fix it!
How to improve the pop-ups on your website
LAST UPDATED JULY 15, 2024
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How can you create better pop-ups that will boost your conversions without annoying your website visitors? In this article I’ll reveal all!
20 Secrets of a hard-working website
LAST UPDATED JULY 9, 2024
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Is your website working hard for your business or snoozing on the job? Here are some pro tips to make sure it’s pulling its weight.
Getting to grips with the language changes in GA4
LAST UPDATED JUNE 17, 2024
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Google Analytics is changing to GA4. In this post I’ll talk you through some of the language changes you need to be aware of.
How not to set the tone of voice on your website
LAST UPDATED JUNE 16, 2024
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Getting your brand’s tone of voice right is vital — especially on your website. Here are 10 bad examples you won’t want to copy.
Why your new website copy isn’t what you were expecting
LAST UPDATED APRIL 30, 2024
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If you’ve just received your first draft website copy and it’s not what you were expecting, this article might help to explain why.