UPDATED JANUARY 9, 2025
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Through misuse, overuse and exaggeration, these words have fallen out of fashion. They’ve become stale, boring and downright annoying.
We need to talk about Dark UX — 22 examples to watch out for
UPDATED SEPTEMBER 23, 2024
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Dark UX is a combination of copywriting and website design that seeks to mislead, confuse and trick users. Here’s how to spot it.
Why saving time and money aren’t the best reasons to invest in a freelance copywriter
FEBRUARY 18, 2024
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A copywriter will save you time and money, but they can be an asset to your business in lots of other ways, too. Here are some of them.
Good Fast Cheap: If your copywriting is Fast or Cheap will it really be Good?
LAST UPDATED JULY 17, 2024
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I have a few problems with the Good Fast Cheap theory — especially when it comes to high-value copywriting. In this article I’ll explain why.
Pain points: Why you should leave them to a professional copywriter
LAST UPDATED JULY 15, 2024
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So many marketers are talking about pain points being the best motivator to make a sale. But should you be listening to their advice?
AI copywriting risks: 19 Reasons NOT to rely on AI writers
LAST UPDATED JULY 16, 2024
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Trust me, AI writers are not the way to go if you want well-researched, on-brand business copy that connects with your prospects. Here’s why.
SEO copywriting: what SEOs should know
LAST UPDATED JULY 11, 2024
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As an SEO copywriter, I’ve had plenty of experience with SEO agencies — but we haven’t always seen eye to eye. Here’s what I wish they knew.
Content hubs: What are they and why should you be using them?
LAST UPDATED JANUARY 18, 2024
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A content hub is an effective way to showcase your topic expertise and build your topic authority. Here are 10 good reasons to create one.
The Seven Deadly Sins of digital marketing
LAST UPDATED DECEMBER 10, 2024
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Some are devious, some are dirty, ALL are damaging — to your audience and your business. If you’re guilty of these sins, you need to change your ways!