NOVEMBER 20, 2022
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In this ultimate guide, I’ll show you how to manage your blog — from blogging FAQs to strategy, planning, posting and maintenance.
How I became a freelance copywriter
LAST UPDATED AUGUST 8, 2024
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If you’re curious about how I became a freelance copywriter and what my background is, you’ll find the full story here.
How to write more customer-focused copy
LAST UPDATED APRIL 2, 2024
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10 Tips for writing effective copy that converts and sells by focusing on your ideal customers and giving them exactly what they need.
Copywriting jargon buster
LAST UPDATED MARCH 16, 2024
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If you’re not familiar with copywriting or SEO terminology, this handy guide will help ensure we’re all on the same page (pun intended).
10 Ways to avoid tone deaf messaging
LAST UPDATED FEBRUARY 16, 2024
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Tone deaf messaging can make you look uninformed, unaware and oblivious. Here are 10 tips to help you avoid it and be a brand your audience loves.
When client relationships go sour
LAST UPDATED DECEMBER 19, 2023
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This post is for my fellow freelancers. It discusses various client problems and how to protect yourself against them for a better freelance life.
10 Super-sensible copywriting tips
LAST UPDATED DECEMBER 15, 2023
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Want to improve your writing? To make it more effective, customer-friendly and conversational? Here are 10 super-sensible, professional tips to help you.
Creating a project wrap-up form
LAST UPDATED JANUARY 5, 2024
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A brief guide for creating a wrap-up form that will help you get valuable feedback and testimonials at the end of a project.
How to find your copywriting niche
LAST UPDATED AUGUST 15, 2023
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If you’re new to copywriting you may have been told that having a niche will improve your prospects and earning potential. But how do you choose one?