NOVEMBER 20, 2022
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In this ultimate guide, I’ll show you how to manage your blog — from blogging FAQs to strategy, planning, posting and maintenance.
How I became a freelance copywriter
LAST UPDATED AUGUST 8, 2024
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If you’re curious about how I became a freelance copywriter and what my background is, you’ll find the full story here.
How to write more customer-focused copy
LAST UPDATED APRIL 2, 2024
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10 Tips for writing effective copy that converts and sells by focusing on your ideal customers and giving them exactly what they need.
Copywriting jargon buster
LAST UPDATED MARCH 16, 2024
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If you’re not familiar with copywriting or SEO terminology, this handy guide will help ensure we’re all on the same page (pun intended).
10 Ways to avoid tone-deaf messaging
LAST UPDATED DECEMBER 10, 2024
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Tone deaf messaging can make you look uninformed, unaware and oblivious. Here are 10 tips to help you avoid it and be a brand your audience loves.
When client relationships go sour
LAST UPDATED DECEMBER 19, 2023
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This post is for my fellow freelancers. It discusses various client problems and how to protect yourself against them for a better freelance life.
10 Super-sensible copywriting tips
LAST UPDATED DECEMBER 15, 2023
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Want to improve your writing? To make it more effective, customer-friendly and conversational? Here are 10 super-sensible, professional tips to help you.
Creating a project wrap-up form
LAST UPDATED JANUARY 5, 2024
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A brief guide for creating a wrap-up form that will help you get valuable feedback and testimonials at the end of a project.
How to find your copywriting niche
LAST UPDATED AUGUST 15, 2023
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If you’re new to copywriting you may have been told that having a niche will improve your prospects and earning potential. But how do you choose one?