Kaleidico logo on window

How to choose a business name

LAST UPDATED APRIL 13, 2024
🔹🔸🔹
Are you launching a new business, brand, product range or service? If you need guidance on how to choose a suitable name, it’s all here.

Man-looking-at-the-camera-through-a-magnifying-glass

How to write more customer-focused copy

LAST UPDATED APRIL 2, 2024
🔹🔸🔹
10 Tips for writing effective copy that converts and sells by focusing on your ideal customers and giving them exactly what they need.

Man-looking-horrified-at-laptop

15 Cringeworthy web design mistakes

LAST UPDATED MARCH 17, 2024
🔹🔸🔹
Do you have an ugly or amateurish-looking website? In this article, I’ll tell you how fix 15 common mistakes for a more professional finish.

Cartoon-KAPOW!

Copywriting jargon buster

LAST UPDATED MARCH 16, 2024
🔹🔸🔹
If you’re not familiar with copywriting or SEO terminology, this handy guide will help ensure we’re all on the same page (pun intended).

Welcome-aboard-sign

Your guide to working with me

LAST UPDATED DECEMBER 14, 2024
🔹🔸🔹
Here, you’ll find an outline of the process I use for my copywriting projects, so you’ll know what to expect when we work together.