LAST UPDATED JULY 9, 2024
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Is your website working hard for your business or snoozing on the job? Here are some pro tips to make sure it’s pulling its weight.
Why do copywriter services vary so much in price?
LAST UPDATED JULY 8, 2024
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Copywriters are all unique in their own way. In this post, I look at the key differentiators that affect the way they price their projects.
19 Common copywriting mistakes to avoid when writing about your business
LAST UPDATED JUNE 19, 2024
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In this post, I’ll show you 19 common copywriting mistakes and reveal what a professional copywriter would do instead.
How to write content for different buyer types
LAST UPDATED JUNE 17, 2024
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Understanding the different buyer personalities and temperaments can help you create more effective content for your audience.
Simple vs. basic language: why you should know the difference
LAST UPDATED JUNE 17, 2024
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The terms simple and basic are not interchangeable. In this article I’ll explain the difference and give you four reasons to keep it simple.
Getting to grips with the language changes in GA4
LAST UPDATED JUNE 17, 2024
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Google Analytics is changing to GA4. In this post I’ll talk you through some of the language changes you need to be aware of.
30 Blog post ideas for creating original and shareable content
LAST UPDATED JUNE 16, 2024
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This bumper post comprises 30 blog post ideas, with detail, that are designed to be either original or shareable.
How not to set the tone of voice on your website
LAST UPDATED JUNE 16, 2024
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Getting your brand’s tone of voice right is vital — especially on your website. Here are 10 bad examples you won’t want to copy.
Our farmhouse renovation
LAST UPDATED APRIL 30, 2024
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My partner and I renovated his parents’ farmhouse and made it our new home. Here, I’ll give you the guided tour and show you what we’ve done.