UPDATED JUL 11, 2024
Your copywriter needs helpful, constructive feedback they can work with. Here’s how to give feedback that will get you the result you want.
A guide to completing my copywriting brief
UPDATED JAN 11, 2025
I created this guide to accompany my copywriting brief, which I ask all my clients to complete at the start of a new project.
Technical copywriting for a non-technical audience: why it’s best to hire a copywriter
UPDATED JUL 11, 2024
Why hiring a copywriter could be the best decision for you if you need to communicate technical information to a non-technical audience.
10 Possible reasons why your blog content isn’t converting
UPDATED JUL 10, 2024
You’ve been blogging consistently but aren’t seeing any results — and it’s frustrating. Here are 10 reasons your blog might not be working.
How to work with a copywriter: the dos and don’ts
UPDATED JUL 9, 2024
Want to get the best from your copy, your copywriter and your working relationship? Read this guide on what to do and what not to do.
20 Secrets of a hard-working website
UPDATED JUL 9, 2024
Is your website working hard for your business or snoozing on the job? Here are some pro tips to make sure it’s pulling its weight.
Why do copywriter services vary so much in price?
UPDATED JUL 8, 2024
Copywriters are all unique in their own way. In this post, I look at the key differentiators that affect the way they price their projects.
19 Common copywriting mistakes to avoid when writing about your business
UPDATED JUN 19, 2024
In this post, I’ll show you 19 common copywriting mistakes and reveal what a professional copywriter would do instead.
How to write content for different buyer types
UPDATED JUN 17, 2024
Understanding the different buyer personalities and temperaments can help you create more effective content for your audience.