LAST UPDATED JULY 11, 2024
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Why hiring a copywriter could be the best decision for you if you need to communicate technical information to a non-technical audience.
10 Possible reasons why your blog content isn’t converting
LAST UPDATED JULY 10, 2024
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You’ve been blogging consistently but aren’t seeing any results — and it’s frustrating. Here are 10 reasons your blog might not be working.
How to work with a copywriter: the dos and don’ts
LAST UPDATED JULY 9, 2024
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Want to get the best from your copy, your copywriter and your working relationship? Read this guide on what to do and what not to do.
20 Secrets of a hard-working website
LAST UPDATED JULY 9, 2024
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Is your website working hard for your business or snoozing on the job? Here are some pro tips to make sure it’s pulling its weight.
Why do copywriter services vary so much in price?
LAST UPDATED JULY 8, 2024
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Copywriters are all unique in their own way. In this post, I look at the key differentiators that affect the way they price their projects.
19 Common copywriting mistakes to avoid when writing about your business
LAST UPDATED JUNE 19, 2024
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In this post, I’ll show you 19 common copywriting mistakes and reveal what a professional copywriter would do instead.
How to write content for different buyer types
LAST UPDATED JUNE 17, 2024
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Understanding the different buyer personalities and temperaments can help you create more effective content for your audience.
Simple vs. basic language: why you should know the difference
LAST UPDATED JUNE 17, 2024
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The terms simple and basic are not interchangeable. In this article I’ll explain the difference and give you four reasons to keep it simple.
Getting to grips with the language changes in GA4
LAST UPDATED JUNE 17, 2024
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Google Analytics is changing to GA4. In this post I’ll talk you through some of the language changes you need to be aware of.