LAST UPDATED JULY 16, 2024
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Trust me, AI writers are not the way to go if you want well-researched, on-brand business copy that connects with your prospects. Here’s why.
Is your website copy a mismatched patchwork of any old words?
LAST UPDATED JULY 16, 2024
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Is your website copy a patchwork of mismatched words you’ve pulled together from different sources? If so, you need to read this — and fix it!
How I’m using AI in my processes
LAST UPDATED MARCH 1, 2024
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If you’re thinking of hiring a content writer, you may have concerns about AI. For transparency, here’s how I’m using it in my process.
How to improve the pop-ups on your website
LAST UPDATED JULY 15, 2024
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How can you create better pop-ups that will boost your conversions without annoying your website visitors? In this article I’ll reveal all!
SEO copywriting: what SEOs should know
LAST UPDATED JULY 11, 2024
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As an SEO copywriter, I’ve had plenty of experience with SEO agencies — but we haven’t always seen eye to eye. Here’s what I wish they knew.
How to create the most valuable content for your blog
LAST UPDATED JANUARY 7, 2024
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How do you create the most valuable content for your audience, your brand and Google? Here are my 20 pro tips to kick up your content game.
How to give copywriting feedback your copywriter can work with
LAST UPDATED JULY 11, 2024
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Your copywriter needs helpful, constructive feedback they can work with. Here’s how to give feedback that will get you the result you want.
A guide to completing my copywriting brief
LAST UPDATED JANUARY 11, 2025
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I created this guide to accompany my copywriting brief, which I ask all my clients to complete at the start of a new project.
Technical copywriting for a non-technical audience: why it’s best to hire a copywriter
LAST UPDATED JULY 11, 2024
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Why hiring a copywriter could be the best decision for you if you need to communicate technical information to a non-technical audience.