UPDATED JUL 15, 2024
So many marketers are talking about pain points being the best motivator to make a sale. But should you be listening to their advice?
Why your website copy should be preaching to the almost converted
UPDATED JUL 16, 2024
Your website copy is for targeting the prospects who are almost ready to buy. Your blog content should be doing everything else. Here’s why.
Show NOT tell in copywriting: when to apply it and how to use it
UPDATED JUL 17, 2024
Show don’t tell is fabulous advice for fiction writers, but it can also work in copywriting, if you know how to apply it properly.
AI copywriting risks: 19 Reasons NOT to rely on AI writers
UPDATED JULY 16, 2024
Trust me, AI writers are not the way to go if you want well-researched, on-brand business copy that connects with your prospects. Here’s why.
Is your website copy a mismatched patchwork of any old words?
UPDATED JUL 16, 2024
Is your website copy a patchwork of mismatched words you’ve pulled together from different sources? If so, you need to read this — and fix it!
How I’m using AI in my processes
UPDATED MAR 1, 2024
If you’re thinking of hiring a content writer, you may have concerns about AI. For transparency, here’s how I’m using it in my process.
How to improve the pop-ups on your website
UPDATED JUL 15, 2024
How can you create better pop-ups that will boost your conversions without annoying your website visitors? In this article I’ll reveal all!
SEO copywriting: what SEOs should know
UPDATED JUL 11, 2024
As an SEO copywriter, I’ve had plenty of experience with SEO agencies — but we haven’t always seen eye to eye. Here’s what I wish they knew.
How to create the most valuable content for your blog
UPDATED JAN 7, 2024
How do you create the most valuable content for your audience, your brand and Google? Here are my 20 pro tips to kick up your content game.