UPDATED SEPTEMBER 23, 2024
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Has a copywriter ever ghosted you or found a reason not to work with you? Did you wonder if it was something you said? Here’s the truth.
Good Fast Cheap: If your copywriting is Fast or Cheap will it really be Good?
LAST UPDATED JULY 17, 2024
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I have a few problems with the Good Fast Cheap theory — especially when it comes to high-value copywriting. In this article I’ll explain why.
SEO copywriting or website design — which should come first?
LAST UPDATED JULY 17, 2024
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So you’re thinking of getting a new website? But where do you start and who do you contact first: the website copywriter or the web designer?
How to use the SEO heading hierarchy correctly on your website and blog
LAST UPDATED JULY 17, 2024
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Website headings have a hierarchy, but many blogs and websites get it wrong. In this article, I’ll explain what it is how to use it and why.
Pain points: Why you should leave them to a professional copywriter
LAST UPDATED JULY 15, 2024
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So many marketers are talking about pain points being the best motivator to make a sale. But should you be listening to their advice?
Why your website copy should be preaching to the almost converted
LAST UPDATED JULY 16, 2024
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Your website copy is for targeting the prospects who are almost ready to buy. Your blog content should be doing everything else. Here’s why.
Show NOT tell in copywriting: when to apply it and how to use it
LAST UPDATED JULY 17, 2024
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Show don’t tell is fabulous advice for fiction writers, but it can also work in copywriting, if you know how to apply it properly.
AI copywriting risks: 19 Reasons NOT to rely on AI writers
LAST UPDATED JULY 16, 2024
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Trust me, AI writers are not the way to go if you want well-researched, on-brand business copy that connects with your prospects. Here’s why.
Is your website copy a mismatched patchwork of any old words?
LAST UPDATED JULY 16, 2024
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Is your website copy a patchwork of mismatched words you’ve pulled together from different sources? If so, you need to read this — and fix it!