MAR 9, 2024
Learn the difference between features and benefits and find out how copywriters use both features and benefits in your sales copy.
How I’ll create a magical blog content strategy for your website
MAR 2, 2024
A well-thought-out content strategy will take your blog from tragic to magic. Giving your audience what they need so your business can succeed!
Why saving time and money aren’t the best reasons to invest in a freelance copywriter
FEB 18, 2024
A copywriter will save you time and money, but they can be an asset to your business in lots of other ways, too. Here are some of them.
Looking for a cheap copywriter?
FEB 11, 2024
Are you looking for a cheap copywriter because you want to save money on your marketing? If so, maybe I can help you make the right decision.
How to future-proof your website and blog for AI-powered search
JAN 13, 2024
In the not-too-distant future, AI will be changing the way we search online. Are your website and blog ready for what lies ahead?
23 Things you should never say to a freelance copywriter — and why
UPDATED SEP 23, 2024
Has a copywriter ever ghosted you or found a reason not to work with you? Did you wonder if it was something you said? Here’s the truth.
Good Fast Cheap: If your copywriting is Fast or Cheap will it really be Good?
UPDATED JUL 17, 2024
I have a few problems with the Good Fast Cheap theory — especially when it comes to high-value copywriting. In this article I’ll explain why.
SEO copywriting or website design — which should come first?
UPDATED JUL 17, 2024
So you’re thinking of getting a new website? But where do you start and who do you contact first: the website copywriter or the web designer?
How to use the SEO heading hierarchy correctly on your website and blog
UPDATED JUL 17, 2024
Website headings have a hierarchy, but many blogs and websites get it wrong. In this article, I’ll explain what it is how to use it and why.