JUNE 23, 2024
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You have a website, but it’s not converting into sales or enquiries. So what’s the problem? I asked my LinkedIn community for their insights.
29 Content types you should have in your content strategy — and why
JUNE 9, 2024
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Coming up with content ideas is so much easier when you have a content strategy in place. Here are 29 content types to inspire you.
How to use internal linking to send your readers down the rabbit hole
MAY 26, 2024
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Internal links can create a content rabbit hole your readers can get lost in. Here are 10 ways to use them on your website.
14 Good reasons to use internal links on your website and blog
MAY 19, 2024
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Internal linking helps to strengthen your website’s structure and is good for your SEO, your users and your business. Here I’ll show you why.
Refresh, Rewrite, Repurpose: how to audit and reuse your old blog posts
MAY 6, 2024
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Are the articles on your blog dated and gathering dust? My Refresh, Rewrite, Repurpose process will help you breathe new life into them.
Content ideas for Summer 2024
LAST UPDATED APRIL 21, 2024
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Get your summer content marketing plan beach ready with this guide, which is full of calendar events and ideas for the months from June to August.
Features vs. benefits and how copywriters use them to sell
MARCH 9, 2024
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Learn the difference between features and benefits and find out how copywriters use both features and benefits in your sales copy.
How I’ll create a magical blog content strategy for your website
MARCH 2, 2024
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A well-thought-out content strategy will take your blog from tragic to magic. Giving your audience what they need so your business can succeed!
Why saving time and money aren’t the best reasons to invest in a freelance copywriter
FEBRUARY 18, 2024
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A copywriter will save you time and money, but they can be an asset to your business in lots of other ways, too. Here are some of them.