UPDATED JUL 12, 2023
Copy that’s imprecise or fuzzy on the details does nothing to promote your authority or inspire confidence and trust. Here’s how to change that.
Down with pop-ups!
UPDATED FEB 28, 2025
Are pop-ups on your website adversely impacting your user experience — and driving leads away instead of converting them to customers?
Apostrophes and how to use them
NOV 11, 2018
The apostrophe is simple to use and only has three different applications. In this article I’ll show you how to use them correctly.
What to cut from your copy
UPDATED JUN 9, 2023
We prune trees to make them stronger — and you can do the same for your writing. Cut these 10 things now to make your copy more effective.
Content research: 8 practical tips for researching your content like a pro
UPDATED AUG 2, 2024
8 tips for writing accurate and authoritative content, using credible research to support your points and citing your sources correctly.
How to check your website’s on-page SEO
UPDATED AUG 2, 2024
If your site isn’t ranking, you need to check the SEO. In this article I’ll show you exactly what to look for and what you need to do if there’s a problem.
Switching to a paperless office: the whys and hows of going paperless
UPDATED AUG 2, 2024
Thinking of going paperless? I switched to a paperless office in 2017 and it was a fantastic decision for my business. Here’s why.
How to choose a copywriter
UPDATED AUG 2, 2024
If you’re thinking of hiring a copywriter there are a number of things to consider. In this post, I’ll show you exactly what to look for.
How to order English adjectives
UPDATED AUG 2, 2024
Did you know, In English, we describe things in a very specific order? Most native speakers will do it without even realising.