LAST UPDATED AUGUST 14, 2023
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As a Gen Xer, I understand just how bad a bad user experience can be. Now I’m using that experience to help you improve your websites.
10 Simple rules for writing in plain English
LAST UPDATED AUGUST 8, 2023
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Writing in Plain English makes your copy clearer, more accessible and easier to understand. Here are 10 tips to help you get it write!
How to make your brand more unique
LAST UPDATED OCTOBER 24, 2023
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Brand positioning can help you differentiate your brand from your competitors and give you an advantage over them. You can learn how, here.
How to work out your ‘why’
LAST UPDATED JULY 26, 2023
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In business, your ‘why’ is your purpose — your reason for being. Your ‘why’ can differentiate your brand, but first you need to work out what it is.
5 Communication barriers to avoid in your copy and content
LAST UPDATED JULY 19, 2023
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In this article, I’ll reveal three business copywriting mistakes that create a barrier between your business and its target audience.
Writing with authority and confidence
LAST UPDATED JULY 12, 2023
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Copy that’s imprecise or fuzzy on the details does nothing to promote your authority or inspire confidence and trust. Here’s how to change that.
Down with pop-ups!
LAST UPDATED JULY 5, 2023
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Are pop-ups on your website adversely impacting your user experience — and driving leads away instead of converting them to customers?
Apostrophes and how to use them
NOVEMBER 11, 2018
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The apostrophe is simple to use and only has three different applications. In this article I’ll show you how to use them correctly.
What to cut from your copy
LAST UPDATED JUNE 9, 2023
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We prune trees to make them stronger — and you can do the same for your writing. Cut these 10 things now to make your copy more effective.