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How to break up long content

LAST UPDATED JANUARY 16, 2024
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With blog content getting ever longer and more in-depth, it’s more important to make it easily consumable for your readers. Here’s how.

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10 Ways to avoid tone-deaf messaging

LAST UPDATED DECEMBER 10, 2024
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Tone deaf messaging can make you look uninformed, unaware and oblivious. Here are 10 tips to help you avoid it and be a brand your audience loves.

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The benefits of blogging for your business

LAST UPDATED JANUARY 7, 2024
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For anyone who’s undecided about starting a blog, or can’t see the point, here are 10 great reasons you should be blogging and what it can do for you.

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When client relationships go sour

LAST UPDATED DECEMBER 19, 2023
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This post is for my fellow freelancers. It discusses various client problems and how to protect yourself against them for a better freelance life.

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Why you should outsource your copywriting

LAST UPDATED DECEMBER 19, 2023
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Outsourcing your writing projects to a freelance copywriter offers numerous benefits for your business. In this article, I’ll explore some of them.

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10 Super-sensible copywriting tips

LAST UPDATED DECEMBER 15, 2023
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Want to improve your writing? To make it more effective, customer-friendly and conversational? Here are 10 super-sensible, professional tips to help you.

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Choosing more creative images for your website

LAST UPDATED DECEMBER 15, 2023
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Are you struggling to choose images for your website? Would you like something more creative than the same old, same old? In this post I’ll show you how.

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What causes a low engagement rate in GA4?

LAST UPDATED NOVEMBER 12, 2023
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If your website has a low engagement rate, it means your visitors aren’t sticking around or converting into customers. Here’s why.

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Want more web sales? Keep up the momentum

LAST UPDATED JANUARY 6, 2024
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Momentum guides your website visitors through their buyer journey, all the way to making the sale. Build it, sustain it and reap the rewards.