Copywriter Blog | A resource for the resourceful

A list of 400 brand values that aren’t honesty or integrity

APR 13, 2025
You probably already, instinctively know your brand values. Here’s a list of 400 to help you put them into words and make them work for you.

How to write web copy your visitors will actually care about

FEB 21, 2025
To write truly effective web copy, you need to know what your website visitors care about — and what they don’t. Here are a few pointers.

How to fix bad grammar and stop distracting your audience

FEB 15, 2025
How many of these avoidable errors are you making in your copy? In this post, I’ll show you some common mistakes and how to fix them.

Content ideas for Spring 2025

UPDATED FEB 8, 2025
Wondering what to write about? Get your content for spring sprung with this free content calendar and blog post ideas guide for March to May 2025.

Planning for a website: the ultimate guide

JAN 25, 2025
Not planning your website could leave you vastly under-prepared and massively over-budget. Here are the decisions you’ll need to make.

12 Questions your website visitors should NEVER have to ask

JAN 18, 2025
Is your website leaving your visitors with questions? There are some questions they should never have to ask. Here are 12 of them.

Annoying words and phrases that are killing your marketing copy in 2025

UPDATED JAN 9, 2025
Through misuse, overuse and exaggeration, these words have fallen out of fashion. They’ve become stale, boring and downright annoying.