11 Good reasons to hire me as your copywriter

LAST UPDATED NOVEMBER 5, 2024

Are we a good fit?

This is one of the first questions we need to ask ourselves before we work together.

Are we compatible?

More specifically:

Are my skills and experience a good fit for your needs?
Does the way I work fit in with the way you work?
Do we have the same ideas/vision for your project?

After all, there are thousands of copywriters and content writers out there. And every one is unique, coming from a different background and with a different set of specialist skills.

Two-hands-bringing-together-fitting-jigsaw-pieces — ^{Image by Senjin Pojskić from Pixabay}

11 Good reasons to choose me as your copywriter

So why should you choose to work with me?

And what mix of skills and traits do I have to offer that other copywriters may not?

1. You need an accomplished and versatile writer

I’ve been writing professionally since 2000, took my first full-time copywriting role in 2005 and completed my copywriting diploma, with Distinction, in 2007. So, you could say I’ve earned my copywriting stripes.

During that time, I’ve written all kinds of things, on all kinds of subjects, for all kinds of businesses, with all kinds of audiences.

My work has been varied and has included:

Website copywriting
Long-form blog articles
High-impact poster copy
SEO copywriting/consulting
Brand naming and straplines
Developing creative concepts
Copywriting for creative campaigns.

I enjoy variety, research and learning, so I’m happy to write about most things.

2. You want clear, concise and captivating copy

The copy I write is clear, concise and captivating, because that’s what gets results.

The clarity of your message is fundamental. If your readers are confused or don’t understand what you’re saying, they won’t take action. If they have to re-read your message multiple times or need a dictionary to try and make sense of it, they’ll give up. And if your copy waffles on endlessly and/or is boring to read, they won’t be inspired to read it.

This is why I always:

Write in plain English
Use simple sentence structures
Use precise and specific language
Give the most value in the fewest words
Write copy that reads well and makes good sense.

The common misconception

Plain English does not equate to basic, primary-school-level writing.

Copy that’s clear and simple will still:

Show your brand personality
Respect your readers’ intelligence
Be engaging and interesting to read
Sound professional and sophisticated
Make the right connection with your audience.

And if you’d like to read more on that, you’ll find it in my article, Simple vs. basic language: why you should know the difference >>

3. You want your website to get found on Google

Your website won’t be much use to you if nobody can find it.

Fortunately, I specialise in writing Search-Engine-Optimised (SEO) copy and content. The SEO is what helps your website and blog articles rank on Google, so your target audience can find it.

SEO copy and content is primed with words and phrases your ideal customers are using to find businesses like yours. So, when they do a search — voila! — your website will appear in their search engine results.

I’ve been writing high-performing SEO copy and content for more than 15 years. I can’t promise you a number one spot — and no one else can either — but I have achieved top rankings and page one rankings for many of my previous clients.

4. You need a copywriter who can organise

If you have a lot of information, thoughts and ideas, but don’t know how to organise it all into a compelling piece of copy or content, I could be just the copywriter you need.

Using objectivity and logic (see point 7) I will:

Decide what’s relevant and valuable to your audience
Cut out all the dead wood that doesn’t serve a purpose
Find the best ways to frame and present your communication — from the tone of your copy to clever formatting and visual aids
Create a clear, concise and compelling communication that fulfils your objectives and meets the needs of your audience.

5. You need a copywriter who understands design

The word DESIGN in black on a light grey background with black pencils — ^{Photo by Kaboompics from Pexels}

Most copy is written to go into some kind of design. That could be a website, brochure, press ad, poster or flyer. If you’re creating any of those things, having a copywriter who knows design, understands typography, and can think visually is a big advantage.

I’ve worked with designers for most of my copywriting career and, before that, I was a graphic designer myself.

This means I’m used to:

Writing and editing to meet word counts
Wireframing my copy for websites and page layouts
Considering the typography and how the copy will look
Formatting my copy for easy reading — so more of it gets read
Writing creative briefs for designers, photographers and illustrators.

6. You want someone who’s easy to work with

When we work together, I’ll do whatever I can to make things easy and I’ll always be considerate and respectful of your time.

This means:

Never missing a deadline
Being proactive and organised
Communicating clearly and concisely
Preparing well for meetings and showing up on time
Only accepting projects I can complete within the timeframe
Saving up my questions so I don’t have to keep bothering you.

7. You need someone who’s objective and logical

One of my key strengths is objectivity and being able to step back from a situation and see the bigger picture. It makes me an excellent problem-solver, who can bring clarity and direction to your project.

My personality type is INTP-A: Assertive Logician, which, I’d say, describes me perfectly. I’m hyper-logical and have an insatiable need to make things make sense. For you, this means relevant, crystal clear communications that will be easy for your audience to read and understand.

My personality type also means I’m:

Curious
Original
Objective
Analytical
Imaginative
Open-minded
Solutions-driven.

And I’ll bring all of this to your project, too.

8. You need help to differentiate your brand

Row-of-uniform-black-pencils-with-one-facing-the-opposite-direction — ^{Image by congerdesign from Pixabay}

You have an outstanding business, but you don’t know how to make it stand out. And you feel that a lack of differentiation might be holding you back from competing effectively in your market and reaching your full potential.

If this is you, I can tell you that, sometimes, what makes you different is right under your nose — you’re just too close to your business to see it.

And if your key differentiator is not something you have already, it’s usually something you can work on.

Through researching your market, looking at your competitors and learning more about your customers, I’ll find things you could be focusing on to give you a more competitive edge.

For example, I’ve helped other businesses:

Find gaps in the market and fill them
Build on their strengths and turn them into differentiators
Create compelling brand stories
Set examples and lead conversations on the issues that matter to them.

9. You need someone who can handle a tricky brief

Not all briefs are easy. Some communications can feel awkward, uncomfortable or embarrassing.

Over the years, I’ve helped companies deliver all kinds of difficult messages. Some with a shock, some with humour, some with an appeal — but always with compassion, sensitivity and diplomacy.

Whatever you need to communicate, I can help with ideas and well-thought-out copy that will get your message across clearly, painlessly and appropriately.

10. You need a copywriter who thinks differently

Six-yellow-lightbulbs-on-a-yellow-background-and-one-blue-lightbulb — ^{Image by motionstock from Pixabay}

I don’t think in words.

That may seem a strange thing for a copywriter, who works with words, to say. But it’s true.

I think in pictures and feelings. I have a photographic memory, a playful imagination and a knack for writing words that make connections.

What does this mean for your copy?

Well, it will be filled with the vivid descriptions that help your audience imagine and the emotive words that make them feel. And when those two things come together, that’s where the magic happens.

11. You need more than just words

Some projects need more than just words on a page — they need a fully formed creative idea. That might be copy with images, a storyboard, styling ideas or other creative input.

Before I became freelance, I spent 12 years producing copy and concepts for high-impact poster campaigns. I’m skilled in developing creative concepts, bringing words and imagery together to create powerful communications. And I’m used to briefing designers, photographers and illustrators, who can bring those ideas to life.

I have a creative background that covers aspects of design management, marketing and conceptual copywriting, so I’m a copywriter with a host of complementary skills. They include: