Jenny-Lucas

Freelance copywriter in Leicester

Words that celebrate your differences

You’re different. I like you.

You know that being different is smarter than just being better.

And in a space full of the same old noise, making a different sound will capture more attention than just being louder.

From a copywriter who thinks differently

I’m different, too.

I think in images and feelings, then translate those thoughts into words. The result is powerful. Filling your copy with vivid descriptions that help your customers imagine and emotive words that make them feel.

With sharp copywriting, I’ll highlight what makes your brand special and give you a unique voice to rise above all the others.

Oh, and don’t let the cute bird fool you. That pencil packs a punch.

About me

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I’m a UK freelance copywriter with 16 years’ experience, working with businesses, agencies and web designers across the UK

Copywriter services

Human-first copywriting and content development

  • Creative Copywriter

    You need sharp creativity and strategic ideas to attract, engage and convert. Turning your ideal prospects into paying customers.

    I can offer everything, from plain English communications to fully-formed imaginative concepts that will get your brand noticed.

    HELP ME IMAGINE

  • Website Copywriter

    You need a website copywriter who understands websites. Not just compelling words, but design and user experience, too.

    With 16+ years’ SEO copywriting expertise, and having built several websites from scratch, I take a more holistic approach.

    TELL ME MORE

  • SEO Content Specialist

    You need help to turn your blog into a lead-generating machine that creates new business and opportunities for your brand.

    I’ll give you just what you need to do it, from content strategy, SEO and planning, to writing content that’s credible and compelling.

    I WANNA BLOG!

  • SHARP-EYED COPY EDITOR

    You’ve written your own copy, but it lacks confidence and you know your message could be clearer, punchier and more powerful.

    I’ll be your objective second pair of eyes, helping you cut the crap, bring the clarity and make your words more compelling.

    LEND ME YOUR EYES!

Jenny is an absolute treasure and I cannot recommend her enough. My business is very niche, I teach emotional education, but Jenny just got it, and produced copy as though she had read my mind. She is also friendly, warm, and above all helpful and professional. I’d give her 10 stars if I could.

Rebecca D’Amato, The Academy of Emotional Education

Need effective words for your business?

Tell me what you’re looking for and let’s see how I can help.

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    The latest from my blog

    My blog is packed to the rafters with helpful advice and information on writing, websites and content creation.

    If you’re thinking of hiring me for a project, the Working with me section should answer any questions you may have.

    • Rusty-sale-sign-with-red-background-and-gold-illuminated-letters

      Why your website isn’t selling and how to fix it

      NOV 9, 2025
      If you have a website which is getting traffic, but not making sales, you might be wondering why. Here are some possible reasons.

    • Restricted-area-sign-with-barbed-wire-fence-in-the-background

      How to stop attracting the wrong clients with repelling content

      OCT 18, 2025
      Are you a service-based business that keeps attracting the wrong clients? Are you wondering what you’re doing wrong? Repelling content can help.

    • Man-holding-his-open-hand-towards-the-camera-the-word-NO-is-written-on-his-palm-in-red.

      How sales-objections-handling works in copywriting

      OCTOBER 4, 2025
      Your prospects might find reasons not to buy from you. Here’s how we can counter these by addressing them in your copy.